Member Information

Welcome to South Canadian Rockies!

Established in 2021, the South Canadian Rockies is a destination management organization (DMO) located in southwestern Alberta that includes the Crowsnest Pass Region, Castle Region and Pincher Creek Region. Rich in history and culture, the South Canadian Rockies are a four-season playground for people looking to reconnect with nature, step off the beaten path and explore one of North America’s most unique ecosystems. Locally-inspired restaurants, engaging museums and world-class activities make this destination a must-see for anyone looking for their next great adventure. The region unites around its diverse landscapes, outdoor recreation opportunities, and deep history to develop authentic, high quality visitor and guest experiences that attract visitors and drives community prosperity.

Learn more about becoming a member >

Resources and Support

South Canadian Rockies Tourism Association offers an array of resources and support to our members, operators, and industry partners. Our primary objectives in working with SCRTA members and tourism related operators in our regions are:

Advocacy

We are members of Tourism Industry Association of Alberta and attend their annual advocacy summit. We welcome our members to take this opportunity to bring forward any challenges they face, so that we can advocate on your behalf. In addition to this, we work with local stakeholders and bodies of government to ensure we are in alignment.

Communication

Communication through Industry newsletters and updates: Our monthly emails contain industry information and updates, helpful tips, and more.

Marketing

We welcome assets from members and operators, please share them with us via email

We also offer a regular “Buy-In” program that offers marketing opportunities, where SCR matches your dollars on branded digital ads, offers boosted social media posts through our channels, and helps target and deliver your ads to best showcase your brand. WE are offering limited boosted social media posts throughout the summer, please contact us to learn more.

Professional Development

SCR strives to provide professional development opportunities for its members and the region at large. Interested in what opportunities we might have coming up? Contact us today!

EMAIL US

Funding Opportunities

SCR offers occasional funding opportunities to our members. Please see below to see our funding programs.

Learn more

Equipment Loan

We offer loan of our 10 x 10 SCR branded pop-up tent for members attending regional events, markets, and tradeshows.

Tips & Trends

Learn more about industry tips and trends in SCR

Retail Tourism is a growing trend that centers around creating unique shopping experiences for tourists. If you’re a retailer in South Canadian Rockies, click here to learn more about how to elevate your retail tourism experience.

Events

SCR Tourism night

JOIN US FOR OUR ANNUAL SPRING TOURISM NIGHT!

SCR virtual agm

Join us for our virtual AGM!