Established in 2021, the South Canadian Rockies is a destination management organization (DMO) located in southwestern Alberta that includes the Crowsnest Pass Region, Castle Region and Pincher Creek Region. Rich in history and culture, the South Canadian Rockies are a four-season playground for people looking to reconnect with nature, step off the beaten path and explore one of North America’s most unique ecosystems. Locally-inspired restaurants, engaging museums and world-class activities make this destination a must-see for anyone looking for their next great adventure. The region unites around its diverse landscapes, outdoor recreation opportunities, and deep history to develop authentic, high quality visitor and guest experiences that attract visitors and drives community prosperity.
South Canadian Rockies Tourism Association offers an array of resources and support to our members, operators, and industry partners. Our primary objectives in working with SCRTA members and tourism related operators in our regions are:
Advocacy
We are members of Tourism Industry Association of Alberta and attend their annual advocacy summit. We welcome our members to take this opportunity to bring forward any challenges they face, so that we can advocate on your behalf. In addition to this, we work with local stakeholders and bodies of government to ensure we are in alignment.
Communication
Communication through Industry newsletters and updates: Our monthly emails contain industry information and updates, helpful tips, and more.
We welcome assets from members and operators, please share them with us via email
We also offer a regular “Buy-In” program that offers marketing opportunities, where SCR matches your dollars on branded digital ads, offers boosted social media posts through our channels, and helps target and deliver your ads to best showcase your brand. WE are offering limited boosted social media posts throughout the summer, please contact us to learn more.
Professional Development
Exclusive access to training programs through Tourism Connects at no cost to our members. We currently have three courses available for FREE to our members through Tourism Connects, click here to learn more.
The Shoulder Season Enhancement Program aims to support destination development in the South Canadian Rockies during shoulder season, with a goal of maximizing regional economic impact while also supporting our members. Spring intake for programs taking place between January 15 – February 12, 2025, is NOW OPEN. Click hereto learn more and to download the application.
Crowsnest Pass Quad Squad: SCR awarded Crowsnest Pass Quad Squad $1000 to go towards their season wind-up event. The bulk of this funding went towards their rental/staging venue. We also provided an onsite photographer to capture some shared assets. The event was a huge success, with over 70 units taking part and members from Alberta, BC, and Sask participating. Learn more here.
Flint Rock Ranch: SCR awarded Flint Rock Ranch $1750 for their “spring fling” event in May 2024. The Flint Rock Ranch Ramble featured live music, tours of the facility, and onsite camping. SCR also provided an onsite photographer to capture shared assets of the event. Check out the gallery for the amazing regional event here.
Retail Tourism is a growing trend that centers around creating unique shopping experiences for tourists. If you’re a retailer in South Canadian Rockies, click hereto learn more about how to elevate your retail tourism experience.
